Persistent virtual identity in community networks: Impact to social capital value chains

Chewar, C. M. and McCrickard, D. Scott and Carroll, John M. (2003) Persistent virtual identity in community networks: Impact to social capital value chains. Technical Report TR-03-01, Computer Science, Virginia Tech.

Abstract

Community networks are digital infrastructures designed to strengthen bonds and build social capital between members of a community, facilitating accomplishment of goals. As we consider how community network implementations can be improved, we recognize the potential that social translucence and activity notification introduces to other forms of CSCW. We investigate how the underlying notion of persistent virtual identity---established at logon---impacts user perception of community networks and their social capital production process. To approach this question, we introduce a design model that reconciles various computer-mediated communication research contributions with support for typical community network scenarios of use. Using this model, we perform an inspection on existing community network implementations. Based on the insight gained through this analysis, we introduce a generic prototype that allows survey of user reaction to community network design elements under differing conditions of persistent virtual identity implementation and usage motivation---the results frame a value-chain understanding of conceptual tradeoffs.